Well hello there. I’m a brand strategist and creative leader who is passionate about design, fascinated by human behavior, curious about culture and committed to growing thriving businesses. I tend to be described as a hybrid, it’s hard to pin me down—creative but pragmatic, analytical but intuitive. In my experience I’ve worked in small businesses, growing startups and complicated corporations, with a big chunk of my growing up done over a decade at Time Inc. and half a decade at Amazon’s Audible. I like to get in deep with brands and build (sometimes unravel) them from within—working with lots of people and nurturing strong, talented teams.

I am also a graduate of the School of Visual Arts inaugural Masters in Branding Program. I had the pleasure of being teaching assistant twice over for the Unified Theory of Branding class and the Origins of Consumer Markets, Brand Identities and Package Design class.

I’m mostly in Rhode Island these days with my husband, 2 kids and dog Cleo, but with frequent trips to my pre-pandemic home and current work headquarters in the NYC area.

Happy to connect!

Cheers,
Abby