Time Inc. Brand Campaign

Time Inc.’s first corporate campaign needed to convey their transformation from a publisher of iconic magazines to network of culturally relevant content. We needed to communicate a story to the marketplace that elevated the value of its properties as a whole and to ultimately create opportunities for cross-brand and multi-platform initiatives driving revenue beyond print. As Director of Enterprise Brand, Time Inc., I drove the strategic and creative development internally as well as with the external agency Gyro while managing C-Suite collaboration.

Strategy:
Position Time Inc. to be the ultimate connecting agent for marketers across audiences, passions and platforms.

Results